Our approach is one of close collaboration and active listening.

Our output is tangible results.

Our foundation is trust.

The beginning of a new project is an exciting time for us. Getting to know the people behind the business, their backgrounds, their current positions and their aspirations for the company.

This is also a critical phase of our work, a time when we listen, absorb and formulate a strategy to bring about the desired success for the company or individual.

We believe that everyone has their own private and professional goals. It is important and it’s healthy. Sometimes, however, CEOs, MDs and senior team leaders struggle to realise these ambitions. The demands of running a company or the everyday business pressures on a team inevitably take precedence. As our name suggests, ClarityVP helps clients navigate through the day-to-day pull of leadership responsibilities to articulate the future they want to see and to determine definitive paths to get there.

Once those objectives are agreed, we then advocate for them. This might provoke some direct observations and frank conversations but it is always our clients’ interests that we have at heart.

We understand that action is invariably harder than words and we are there to support our clients through any obstacles along the way. Seeing real results is central to everything we do. If our clients succeed, then we do too.

Our Clients


Valerie O’Keeffe of ClarityVP has been AMCHAM’s General Counsel Forum meeting moderator since its inception in 2013. In view of Valerie’s unique ability to distill members’ inputs and to identify the core issues relevant to the Forum, she plays a key role in our agenda setting. Her strong collaborative style of moderating ensures all Forum members have an opportunity to give their input at our sessions, whilst at the same time ensuring clear meeting outcomes. Valerie has been a key trusted adviser to the Forum since our very first engagement, and is a critical member of our team.

Tara McMahonChair, American Chamber General Counsel Forum

Valerie's contribution to our business has been immense. She has helped us devise the most appropriate growth strategy, supported us in recruiting the right people and has also helped us build a high-performing team and Logical are reaping the rewards as a result. Valerie is a pleasure to work with, builds trust early on and has a great way of making the complex easy to understand!

Barry O’HalloranMD, Logical Group

Valerie played a significant role in supporting myself and our senior team in designing and implementing EMIT's Strategic Plan. Her vast and diverse experience was a huge asset that saw Valerie continuously adding value across our various business functions.

Eamon MooreMD, EMIT Solutions

The energy Valerie O'Keefe brings to an audience is really captivating and her insights are inspirational, the pages of my notebook just kept filling up as everything she touched on is hugely relevant & her advice is so helpful. A massive thanks to the AIB Mentor Her programme for organising a seminar of this calibre, I'm really lucky and grateful to have been given the opportunity to be a participant on this years programme.

Iris Brazil